BEHR makes highly rated, award-winning paints, stains, and more.
The project focused on creating non size-dependent products that maximize accessibility and scalability. We explored playful, functional merchandise trends! From collectible stickers and bag charms to fidget toys and lifestyle accessories, while categorizing concepts into “Wehrables” and “Non-wehrables” (ha!).
The final collection balances apparel with unexpected lifestyle products, from shirts and vests to candles, tape measures, and collectible pieces. Spanning high-stock, medium-stock, and limited-run items, the ecosystem extends BEHR beyond traditional brand expressions, creating products that spark curiosity, conversation, and excitement among fans! 🐻
Product Design
Branding Campaign
CREDITS
WEBSITE
behr.com