Design Lab is a student based studio operating within the Communications and Marketing Department of Otis College of Art and Design.
It is the only design studio in Los Angeles that functions through a collaboration between students, staff, faculty, and external client partnerships.
CATEGORY
UX/UI
Website Design
Website Development
CREDITS
WEBSITE
CONTEXT
Upon Otis College of Art & Design’s launch of its re-designed website, Design Lab was tasked to design our own portfolio that will be housed under Otis College. This means that we will have to utilize the original branding, layouts, and interactions – to create something uniquely that was ours.
THE PROCESS
Success for Design Lab’s portfolio website would be the ability for it bring in external clients as well as raising interest for prospective students. We filtered through all of our past projects to narrow down to a selective few that will best reflect and showcase Design Lab’s vast range of work and skills. We
created assets including final work documentations, copywriting as well as setting up and creative directed photoshoots to generate content for the final product.
THE OUTCOME
Throughout this project, we started at designing a portfolio website, but ended with an identity for what Design Lab is. A new look for Design Lab was born, including a new logo, website, swag, and more for the studio.