Dr Pepper is the official sponsor of PATs and Field Goals!

To support Dr Pepper’s ongoing presence in football culture, we created a one-off campaign website celebrating the partnership between Dr Pepper and the Dallas Cowboys. The site serves as a central hub for the campaign, housing key information, promotional content, and branded storytelling tied to the collaboration!

Building on the existing visual identities of both brands, we merged recognizable elements from Dr Pepper’s football marketing with the Cowboys’ iconic aesthetic to create a cohesive and distinctive digital experience. Rather than relying on templated layouts or automated design systems, every visual on the site was crafted organically—carefully composited by hand using existing brand assets to ensure authenticity and visual harmony.
The result is a unique campaign destination that feels true to both brands while amplifying the energy of football season, extending Dr Pepper’s presence in the sport through a visually rich online experience.


CATEGORY

Campaign Microsite
UX/UI

WEBSITE

drpepper.com/cowboys








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